Growfully

Behavioral development for deep-tech scale-ups in Brainport

Your company scaled.
Did your people?

Growfully turns fast-hiring scale-ups into teams that keep growing, using a behavioral method that makes development stick past week two.

Book a diagnostic See the method

Founder-led by an HR leader who built the people function of a MedTech scale-up from clinical stage through CE mark and commercial launch. 13+ years across leadership development, performance, and org design.

The gap

Development stalls exactly when a scale-up needs it most

You doubled headcount in eighteen months. The org chart changed faster than anyone's ability to grow into it. Three patterns show up in almost every deep-tech company we see.

You promoted engineers, not managers

Your best builders became first-time leads overnight, with no scaffolding for how to actually manage people. Technical brilliance does not transfer for free.

Plans die in the performance review

Development goals get written once a year and forgotten by February. Courses get bookmarked, never finished. It is not a motivation problem. It is a design problem.

Generic L&D does not fit how you work

Off-the-shelf training bolted onto a full sprint feels like homework. When learning is disconnected from the real work, no behavior actually changes.

The H.I.L.P. Method

A loop, not a course

Four stages that repeat until growth becomes the default, not the exception. Grounded in behavioral science and modern coaching practice.

H

Habits

Small, repeatable behaviors wired into the real workday, so progress does not depend on willpower.

I

Insight

A diagnostic that shows how each person actually learns and where they are genuinely stuck.

L

Learning cycles

Short loops of action and reflection over weeks, not year-long plans that gather dust.

P

Performance

Behavior change that shows up in the work, tracked so the impact is visible to you and to them.

↻ Each cycle feeds the next. Performance data sharpens the next round of habits.

How to work with Growfully

Start with your team, or test it yourself first

For teams

Team development, built for how your company actually works

A behavioral program run across your team or leadership layer. It starts with a diagnostic, produces a personalized plan per person, and is reviewed founder-led over a quarter, so you can see what changed.

  • Team-wide diagnostic and learning-style mapping
  • A personalized H.I.L.P. plan for each participant
  • Founder-led reflection cycles across the quarter
  • Progress readout for you as leader, tied to real behavior
  • Designed around your sprints, not on top of them
Book a diagnostic
For individuals

Try the method yourself

A low-risk way to experience H.I.L.P. before you roll it out to a team. A four-week personalized pilot, built around one real development goal.

  • 25-minute diagnostic assessment
  • A personalized four-week plan
  • Curated resources for your goal
  • A founder reflection session in week four

Personal pilot, €750

Credited in full against a team programme if you bring your team.

Start the individual pilot

Pricing

Priced for behavior change, not for a webinar

Per participant, per quarter. The programme scales with the seniority and depth your team needs. Exact scope is always set in the diagnostic.

Foundations

Emerging talent and first-time leads growing into more responsibility.

from €1,950
per participant / quarter
  • Diagnostic and learning-style map
  • Personalized H.I.L.P. plan
  • Group reflection cycles
Book a diagnostic
Most chosen

Leadership

Managers and team leads carrying the weight of a fast-scaling org.

€2,950
per participant / quarter
Founding rate €2,400 (first 3 companies)
  • Everything in Foundations
  • Founder-led 1:1 reflection cycles
  • Leadership behavior tracking
  • Progress readout for you as leader
Book a diagnostic

Leadership team

Your exec and senior layer, where the deepest founder involvement pays off.

Custom
scoped in the diagnostic
  • Everything in Leadership
  • Team-level dynamics and alignment
  • Priority founder access across the quarter
Book a diagnostic
◆

Founding client rate, on purpose temporary

The first three Brainport companies get the Leadership programme at €2,400 per participant, in exchange for a named case study. When the reference slots are filled, list price applies. This is a discount on access, not on the work.

Want to test the method before rolling it out to a team? Start with the personal pilot at €750, credited in full against a team programme.

Felix Bindels, founder of Growfully

Why founder-led matters

Every plan is reviewed by a person who has actually built a people function inside a scaling company, not generated by a template.

Growfully was founded by Felix Bindels, an HR leader with 13+ years across leadership development, performance management, coaching, recruitment strategy, organizational design, and culture. He built and ran the people function of a MedTech scale-up solo, through CE mark and into commercial launch. Growfully brings that same rigor to other deep-tech companies in the Brainport region.

Built a people function solo, 0 to scale 13+ years in HR and L&D 50+ beta participants in the method Based in Brainport / Eindhoven

Next step

Book a 30-minute diagnostic conversation

We look at where your people are getting stuck and whether H.I.L.P. is the right fit. No pitch deck, no obligation.

Book a diagnostic Or try the personal pilot